AFL and NRL clubs' 2026 membership promo videos

Every year, AFL and NRL clubs produce promo videos to sell memberships for a new season. These are their videos for 2026.

Member Recruitment

Steven Kryger

How do you sell membership in under 2 minutes?

Every year, AFL and NRL clubs produce promo videos to sell memberships to existing and prospective fans. Some are slick. Some are heartfelt. Some lean heavily on players. Others go hard on the community angle.

Some are more 'season launch' than 'membership promo', but they've been included here as examples of how clubs frame the start of a new season to members.

We've been collecting them here — if you've spotted one we've missed, let us know.

Carlton

Cronulla

Essendon

Fremantle

Geelong

Gold Coast Suns

Gold Coast Titans

Hawthorn

Melbourne Storm

North Melbourne

Penrith

Richmond

St George

South Sydney

Western Bulldogs

Wests Tigers

Some are more 'season launch' than 'membership promo', but they've been included here as examples of how clubs frame the start of a new season to members.

We've been collecting them here — if you've spotted one we've missed, let us know.