the NUMBERS
Calculate the Cost of Churn
Let's crunch the numbers on what member churn is costing your club.
You bring in 100 members a year and 35 don't renew — a 35% first-year churn rate. That happens again with every new intake, and lapsed members don't come back. So each year's losses stack on top of the last.
Keeping 10 more members a year is worth $40,000 over 5 years.
A Member Experience Review is $15,495 — it pays for itself by year 4.
Indicative only. Assumes a steady annual intake, that members who lapse are not won back, that retained members would have kept paying the same annual amount, and that any improvement in retention holds for every following intake.
A short conversation about your club. No pitch deck, no obligation, no charge.
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