WE'RE FOR MEMBERSHIP ORGANISATIONS
Recruit and retain more members
Recruit and retain
more members
The days of 'join because you should' are over.
Member expectations keep rising while competition for their attention and dollars grows fiercer.
We help membership organisations thrive in this new world.
Working with Steve was a game-changer for our organisation. His deep understanding of associations, combined with his strategic approach, helped us significantly improve member communication and engagement.
Erik
Executive Director, ACS
Working with Steve was a game-changer for our organisation. His deep understanding of associations, combined with his strategic approach, helped us significantly improve member communication and engagement.
Erik
Executive Director, ACS
Working with Steve was a game-changer for our organisation. His deep understanding of associations, combined with his strategic approach, helped us significantly improve member communication and engagement.
Erik
Executive Director, ACS
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HOW WE HELP
HOW WE HELP
HOW WE HELP
We focus on three critical areas that directly impact membership growth and success.
MEMBER RECRUITMENT
THE MEMBER MAGNET
Fix the leaks in your membership funnel.
Your website attracts the right people, but too many leave without joining. We eliminate the barriers that kill conversions and turn visitors into paying members.
MEMBER RETENTION
THE FIRST
90 DAYS
Stop the first-year exodus.
Most associations lose one-third of new members in year one. Our systematic onboarding transforms newcomers from uncertain outsiders into engaged champions.
MEMBER WIN-BACK
THE COMEBACK CAMPAIGN
Win-back lapsed members.
Former members already know your value - they just need the right reason to return. We create targeted win-back campaigns that cost less than acquiring new members.
MEMBER RECRUITMENT
THE MEMBER MAGNET
Fix the leaks in your membership funnel.
Your website attracts the right people, but too many leave without joining. We eliminate the barriers that kill conversions and turn visitors into paying members.
MEMBER RETENTION
THE FIRST
90 DAYS
Stop the first-year exodus.
Most associations lose one-third of new members in year one. Our systematic onboarding transforms newcomers from uncertain outsiders into engaged champions.
MEMBER WIN-BACK
THE COMEBACK CAMPAIGN
Win-back lapsed members.
Former members already know your value - they just need the right reason to return. We create targeted win-back campaigns that cost less than acquiring new members.
MEMBER RECRUITMENT
THE MEMBER MAGNET
Fix the leaks in your membership funnel.
Your website attracts the right people, but too many leave without joining. We eliminate the barriers that kill conversions and turn visitors into paying members.
MEMBER RETENTION
THE FIRST
90 DAYS
Stop the first-year exodus.
Most associations lose one-third of new members in year one. Our systematic onboarding transforms newcomers from uncertain outsiders into engaged champions.
MEMBER WIN-BACK
THE COMEBACK CAMPAIGN
Win-back lapsed members.
Former members already know your value - they just need the right reason to return. We create targeted win-back campaigns that cost less than acquiring new members.
Steve helped us achieve a key strategic goal – driving membership growth and improving the member experience. He delivered actionable strategies for member acquisition and retention, revamped our communications and onboarding, and optimized our website and digital touchpoints. Steve’s strategic approach, backed by industry insights, led to clearer messaging, smoother member journeys and more engaging communications. Notable achievements include redesigning our membership landing page, adding live chat for real-time engagement, and creating a ‘digital badge’ for LinkedIn.
Jen
General Manager, Membership and Commercial Delivery
Steve helped us achieve a key strategic goal – driving membership growth and improving the member experience. He delivered actionable strategies for member acquisition and retention, revamped our communications and onboarding, and optimized our website and digital touchpoints. Steve’s strategic approach, backed by industry insights, led to clearer messaging, smoother member journeys and more engaging communications. Notable achievements include redesigning our membership landing page, adding live chat for real-time engagement, and creating a ‘digital badge’ for LinkedIn.
Jen
General Manager, Membership and Commercial Delivery
Steve helped us achieve a key strategic goal – driving membership growth and improving the member experience. He delivered actionable strategies for member acquisition and retention, revamped our communications and onboarding, and optimized our website and digital touchpoints. Steve’s strategic approach, backed by industry insights, led to clearer messaging, smoother member journeys and more engaging communications. Notable achievements include redesigning our membership landing page, adding live chat for real-time engagement, and creating a ‘digital badge’ for LinkedIn.
Jen
General Manager, Membership and Commercial Delivery
The Lab Report
Insights every Wednesday for growing membership 🚀
✔︎ 3-minute reads on proven member engagement tactics
✔︎ Exclusive findings from our ongoing research
✔︎ Ready-to-use templates and frameworks
The Lab Report
Insights every Wednesday for growing membership 🚀
✔︎ 3-minute reads on proven member engagement tactics
✔︎ Exclusive findings from our ongoing research
✔︎ Ready-to-use templates and frameworks
The Lab Report
Insights every Wednesday for growing membership 🚀
✔︎ 3-minute reads on proven member engagement tactics
✔︎ Exclusive findings from our ongoing research
✔︎ Ready-to-use templates and frameworks
Steven’s strategic insights were crucial in enhancing our member engagement. His ability to simplify complex challenges and deliver actionable and communicable solutions are exceptional. I highly recommend Steven to any membership organisation looking to grow and thrive.
Alistair
Public Policy and Advocacy Consultant
Steven’s strategic insights were crucial in enhancing our member engagement. His ability to simplify complex challenges and deliver actionable and communicable solutions are exceptional. I highly recommend Steven to any membership organisation looking to grow and thrive.
Alistair
Public Policy and Advocacy Consultant
Steven’s strategic insights were crucial in enhancing our member engagement. His ability to simplify complex challenges and deliver actionable and communicable solutions are exceptional. I highly recommend Steven to any membership organisation looking to grow and thrive.
Alistair
Public Policy and Advocacy Consultant
Recruit and retain more members.
GET THE LAB REPORT
Insights every Wednesday for growing membership.
Recruit and retain more members.
GET THE LAB REPORT
Insights every Wednesday for growing membership.
Recruit and retain more members.
GET THE LAB REPORT
Insights every Wednesday for growing membership.
new research
Professional Associations and Social Media Engagement
In first-of-its-kind research, we analyzed 50 Australian professional associations across 83 data points. The goal? To establish a benchmark of how associations operate today and set a baseline for growth.
The average association has over 63,000 followers on an average of 3.9 social media platforms.
LinkedIn (34,062) and Facebook (22,632) lead the way, but a solid following isn’t translating to engagement.
Engagement is stubbornly low. On LinkedIn, even posts from associations with 200,000+ followers typically receive fewer than 5 comments.
Read the Research
Read the Research
Read the Research