MEMBER RETENTION FOR PROFESSIONAL ASSOCIATIONS
The First 90 Days
You work hard to recruit new members. However, 35-40% of new members don't renew for the second year of membership.
Stop pouring water into a leaky bucket. Fix your onboarding, keep more members and grow your revenue.
THE PROBLEM
The Cost of Poor Onboarding
Despite its importance, most associations don’t have an onboarding strategy. Poor onboarding impacts every part of your organisation.
Wasted member acquisition costs. You invest heavily to recruit new members, then lose most within their first year.
Lost lifetime revenue. Each lost member takes years of potential membership fees and additional revenue with them.
Diminished reputation. Disappointed members don’t refer new members.
All that effort to get new members, and nearly half walk out the door.
The average association loses 35-40% of its first-year members
THE SOLUTION
What The First 90 Days Delivers
The First 90 Days is a system for transforming new members from confused newcomers into engaged advocates who stay, participate, and refer others.
Feel Seen
Personal recognition that acknowledges their specific reasons for joining and makes them feel valued as individuals, not database entries.
the investment
the NEXT STEP
Ready to Stop Losing Members?
Book your no-obligation, 15-minute discovery call to discuss your member retention challenges and explore how The First 90 Days can help.
Onboarding isn't just a challenge for professional associations. I spent $1,083, joined every NRL club and documented what happened next. No club acknowledged me as a new member.
the NUMBERS
Calculate the Cost of Member Churn
Let's crunch the numbers on what member churn is costing your association.
Why Member Labs?
I’m Steve, and I’ve spent 20+ years working with member-based organisations including Engineers Australia, Customer Owned Banking Association and Pharmaceutical Society of Australia.
I founded Member Labs after seeing too many associations struggle with member retention despite having great products and services.
My approach combines:
Direct strategic guidance and full implementation
Specialist expertise brought in exactly when needed (at no extra cost)
No large agency overhead or unnecessary layers
the pathways
We focus on three critical areas that directly impact membership growth and success.
THE FACTS
Why the First 90 Days Are Make-or-Break
The first 90 days for a new member are disproportionately influential. It is during this time that:
First impressions are formed
Engagement patterns are established
Value perceptions are cemented
It’s why 70% of new members will decide to renew based on their experience in the first three months.
What is the experience of your members in their first 90 days?
STOP LOSING MEMBERS
STOP LOSING MEMBERS
STOP LOSING MEMBERS